Tea sales are down – instant coffee sales are up. But when did we start to favour a latte over a proper cuppa?
Before he was tamed by respectable Victorians, the archetypal, bibulous Briton, beloved of cartoonists and satirists, embodied all the virtues and vices of the late 18th century and the scandal-rocked Regency. By Adrian Teal.
Research by the Grocer shows that volume sales of shop tea are down by 6% in the past 12 months, while supermarket Nescafé sales have increased by 6.3%. Every year, home coffee systems such as Nespresso gain more willing disciples.
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