Rhossili beach in Gower has been named one of the top 10 beaches in the world and the best beach in the UK in a survey by travel website TripAdvisor.
The bay was named ninth best worldwide, moving up from tenth in last year’s survey.
It was also in the top three best in Europe, behind beaches in Lampedusa, Italy, and Formentera in Spain,
Economy minister Edwina Hart said being named a top world beach could “change perceptions about Wales”.
The beach was ranked ahead of places in the Seychelles, South Africa and destinations in Mexico and Australia.
However TripAdvisor said Rhossili’s ranking proved that people in the UK did not have to go halfway round the world to find a good beach.
James Kay, a spokesman for the company, said: “These awards recognise the best beaches in the UK and worldwide, according to the travellers that have visited and given them the highest levels of praise.
“To have a Welsh beach named among not only the best in Europe, but the best in the world, just goes to show how lucky we are in the UK to have such stunning scenery right on our doorstep.”